Making the case for market leadership


Weir Group needed an annual report that clearly communicated its investment case and explained how the strategy and sustainable business model has positioned the Group to deliver strong growth in their energy and natural resource markets.

The Luminous strategy team kicked-off the process by undertaking an audit of Weir’s investor relations communications. To help develop the story, we facilitated a series of internal workshops and interviewed key members of the senior team.

This insight gathering phase fed into a detailed content analysis across 11 key areas and recommended ideas for narrative themes. These were presented together with a three year roadmap demonstrating how we could move Weir towards full integrated reporting over a realistic timeframe.In terms of best practice, key areas of focus included articulating the strategy, market drivers, business model and introducing a sustainability review section.

We also enhanced corporate governance and remuneration reporting, alongside insightful case studies that helped bring the strategy to life. Creatively, a combination of illustrations, photography and information graphics helped to communicate the complex nature of the business and present its range of capabilities in an accessible manner.