Informa
Transforming reporting with AI
Informa’s 2024 Online Annual Review wasn’t just about creating a visually striking site. It was about reimagining what an Annual Report could be and setting a new benchmark for digital reporting.
01
What made it different?
One of the standout innovations is the integration of Informa’s Elysia AI a proprietary AI search and chat tool that enables users to ask questions and instantly receive a summarised response, without the need to dig through lengthy PDFs.
As well as pulling insights from its latest Annual Report, it also looks back at historical data from over 20 years of reports and press releases. All source content is linked, enabling the user to read more.
01
01
We worked with Informa to seamlessly integrate the Elysia tool, ensuring it adds genuine value for audiences. To help users discover relevant insights faster, suggested prompts are featured throughout.
The site is also filled with engaging features from video content and image galleries to quizzes and infographics that bring the year’s story to life.
01
The Online Review doesn’t just replicate the traditional format, it expands it. It offers deeper context, broader perspective, and exclusive content that simply wouldn’t fit in a static PDF - from embedded links and dynamic navigation to real-time responses.
As regulatory expectations rise and the shift to digital accelerates, Informa’s Annual Report showcases what the future of corporate storytelling will look like.
01
