Dogs Trust

How can our report help drive fundraising?

Our Annual Report for Dogs Trust was highly commended at the 2016 PwC Excellence in Reporting Awards.

The judges commented: “Reporting that tells a strong story in a consistent style and keeps the reader engaged throughout sees Dogs Trust highly commended for the first time at these awards. The annual report uses a distinctive ‘menu’ theme to make it easier to navigate through, and provides an especially detailed explanation of how the charity’s activities benefit the public, going significantly beyond the standard disclosures.”

The reporting is also open about instances where its goals for the year were not achieved. “The report has some very interesting and innovative aspects,” said one judge. “It’s clearly looking to engage hearts as well as minds – and psychologically it does this very well.”

Highly Commended, 2016 PwC Excellence in Reporting Awards
Shortlisted 2016 CorpComms Awards