Luminous work with companies that embrace the importance of ‘storytelling’: accessible, insightful content with engaging themes and coherent narrative.
Fuller’s is a traditional regional brewery with innovation at its heart. Historically its reports had struggled to convey the range of operations within the business – Managed Pubs and Hotels, Tenanted Inns and The Fuller’s Beer Company.
Our ‘From/To’ concept enabled us to capture and present the full customer experience in a highly accessible and engaging manner.
A simple idea, but relevant and very effective in meeting the brief.