Bringing impact stories to life
While performance metrics certainly tick boxes, powerful storytelling sits at the heart of effective sustainability reporting, and digital provides the best opportunity for telling stories in engaging and imaginative ways.
The Sustainability Report for the European Bank for Reconstruction and Development outlines how it fosters transition to market economies and its substantial sustainable impact.
The responsive microsite was packed with case studies highlighting the bank’s impact on people, economies and environments. A dynamic user experience featured video and image galleries.
Users could search stories, filtered by sector and region, via an interactive map, while an interactive timeline provided an alternative method of viewing the year’s achievements.
To cater for the regionally diverse audience, the use of simple questions provided an accessible editorial framework to guide readers through the site.