Reigniting investor advocacy

Debenhams

After working with Debenhams for some years, last year they pitched, and we retained the account, which is always nice.

The report is one of the first pieces of investor communications from their new CEO, telling the story of how Debenhams will deliver growth by becoming a destination for social shopping, offering new products and services; being driven by digital, with unifying mobile channels.

Luminous’ reporting team worked with Debenhams’ internal stakeholders, drawn from investor relations, marketing, human resources, finance, governance and corporate responsibility. Through a series of pan-departmental workshops, Luminous formulated a clear structure and content plan to best meet the challenge.

Debenhams’ ‘strategic pillars’ are used as the backbone of the report, which links the key components of strategy, KPIs and risks together to tell a joined-up story of value maximisation, measurement and protection. The strategic report shows clear insight into high street trends, Debenhams’ competitive advantage and its overall investment case. View digital summary >

Awards
Best Annual Report
CorpComms Awards
Best Annual Report
Business Finance Awards (Shortlisted)

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