Reigniting investor advocacy

Debenhams

With a tough economic climate influencing high street performance, Debenhams’ Annual Report sets out to explain the new strategic vision of igniting growth by becoming a destination for social shopping, offering new products and services, and being driven by digital with unifying mobile channels.

Our strategy team worked with internal stakeholders, drawn from investor relations, marketing, human resources, finance, governance and corporate responsibility. Through a series of pan-departmental workshops, we formulated a clear structure and content plan to best meet the challenge.

Debenhams’ ‘strategic pillars’ are used as the backbone of the report, which links the key components of strategy, KPIs and risks to tell a joined-up story of value maximisation, measurement and protection. The Strategic Report shows clear insight into high street trends, Debenhams’ competitive advantage and its overall investment case.

Awards
Best Annual Report
CorpComms Awards
Best Annual Report
Business Finance Awards (Shortlisted)

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