About us

Defining what matters. Creating what counts.

Strategies change. Expectations intensify. Markets move.

Businesses must do more, say more and prove more – often all at once. By defining what matters, we help you focus on what sets you apart and where you can lead.

And by creating what counts, we bring that focus to life through smart strategy and standout creative that helps you cut through, stand out and spark real impact.

Our work

Who we work with

The Luminous difference

We bring the logic and the magic

Our ideas are built on a combination of insight and imagination. By blending smart strategy with standout creative, we deliver work that connects with people, sparks action and creates meaningful outcomes.

We connect the dots

Complex challenges require connected thinking. Our teams in reporting, brand, sustainability and digital, work alongside each other, using their combined expertise to help you cut through complexity, break down silos and deliver joined-up solutions.

We help you prepare for the future

From regulation to innovation, we help you make sense of what’s coming. Our insights give you the clarity and confidence to adapt, evolve and lead in a fast-changing landscape.

We do the heavy lifting

As an extension of your team, we remove barriers and create efficiencies, so you can focus on what matters most – building relationships, driving change and getting on with your day job.

We meet you where you are

No two journeys are the same. Whether you’re building foundations or advancing what’s already in place, we adapt to your needs, offering the right mix of strategy, creativity and support to move you forward with purpose.

Leading the way through strategic partnerships and industry memberships

Meet our leaders...

“Great work starts with great people — and I’m lucky to work with some of the best!”

Justin Boucher

Managing Director

“I love helping teams turn the chaos and complexity into calm, making it easier (and a bit more fun) to get to great work.”

Lucy Smaill

Client Services Director

“The Luminous approach transforms reporting beyond compliance into meaningful communication that truly connects with stakeholders.”

Stephen Butler

Reporting Director

“Whatever the challenge, the best part of my job is partnering with ambitious teams who are working hard to transform business for the better.”

Hannah Nascimento

Sustainability Director

“For me it’s about creating something memorable. Making something that is distinctive and interesting enough for people to stop and want to read it.”

Mark Litchfield

Executive Creative Director

“Luminous is all about trying to find simple, impactful solutions for clients. Ideas that are easy to get and that help clients move forward.”

Anna Tugetam

Brand Director

“I love helping companies shine by combining smart, visually striking creative solutions that give them something truly unique and memorable.”

James Moore

Creative Director, Newcastle

“My passion is listening to and understanding our clients. To build genuine relationships, for us as a team to evolve our approach to better support them, ease their workload and build lasting partnerships.”

Tracey Westgate

Client Experience Director

“Happiness for me is putting a smile on someone’s face because they’ve shared a problem and together, we’ve solved it! With teamwork, anything is possible!”

Jamie Stoneman

IT Director

“I enjoy building authentic and lasting relationships with companies, helping to uncover what makes them truly distinctive.”

Stephanie Kiens

Growth and Client Development Director

“At Luminous, we believe being passionate about people isn’t just good culture, it’s good business. Our success is built on the talent, dedication, and creativity of our people.”

Sarah-May Moroney

Head of People

“I’m proud to support our clients through strong, flexible resourcing. We adapt quickly, uphold high standards, and deliver trusted solutions when they matter most!”

Andy Westgate

Production and Resource Director

“I love those breakthrough moments, like when the client right after the pitch says ‘wow, nobody has ever understood us that well’.”

Alan Hines

Co-founder

“Ideas tumble around. Words and visuals collide in brilliant ways. Passions heighten. And then the magic that is Luminous happens.”

Jon Towell

Co-founder