Informa

Setting the benchmark for digital reporting

With digitalisation and AI as key themes of the Informa Annual Report, we wanted the online experience to push beyond the confines of the printed report, embrace the advantages that digital provides and wow the audience with interactivity, using engaging rich-media content to provide exciting insight into the company’s year.

0
0
1

To achieve this goal, we knew simply summarising the full Annual Report online would not suffice. Informa is an ambitious and future facing company, and we needed a solution that would reflect Informa’s ethos of ‘learn more, know more and do more’.

0
0
1

We created a visually rich user experience, adapting two key infographics from the full report into animated interactive features, and introduced additional online-only content that gives more context and insight to significant events in Informa’s year.

This included new video content focusing on the role of digitalisation in its growth strategy and the crucial role people and partnerships play in making Informa unique. We also created an interactive map and image gallery highlighting key knowledge sharing events held throughout the year.