Doing things on purpose
Your reputation is intrinsically linked to your brand. So, being as clear as possible about your purpose and what you stand for is more vital than ever.
In a changing world, it’s easy for brands to become disconnected from their core purpose to deliver coherent messages across vision, leadership, values and culture.
Our expertise lies in creating clarity. We define and articulate the story at the heart of the brand that sets you apart. Then we bring this story to life in ways that attract attention. That shift attitudes and change beliefs.
We build purposeful new brands and energise existing brands, making them work hard to drive greater connection and create value. And the best thing is we can prove the effectiveness of our brand building, providing metrics that evidence enhanced connection and value.
Market research / Focus groups / Brand audits / Workshops / Strategy / Positioning / Proposition development
Brand creation & development / Guidelines / Brand books / Brand asset portals / Vision & values / Tone of Voice
Activation & engagement / Marketing collateral / Presentations / Video / Animation / Exhibitions / Measurement
Rebrand of the year
Agency of the Decade
Best Rebrand, Professional Services
How Brand Brilliance delivers sharper insight and execution
The Luminous Brand Brilliance model is all about unleashing the potential in brands by making them resonate at every touchpoint, with every type of audience. Creative Director Jon Towell outlines how our distinct approach makes brands relevant and compelling.Read more See project Profile
Refreshing a brand to help drive FTSE 100 ambition
When media group Informa asked Luminous to undertake a complete brand overhaul, the challenge was wide ranging. Design Director Gary Chambers explains how Luminous revamped one of the world’s leading business intelligence, academic publishing, knowledge and events businesses.Read more See project Profile
Blog post / 02.02.17
Top 5 website trends for 2017
At Luminous we are always tracking the latest thinking from around the world on digital trends. Here is a collation of the top 5 trends and our perspective on them.Read more
Blog post / 30.01.17
Focusing on the client experience
Professional services marketing leaders rate ‘Improving client experience’ as No.1 priority for 2017Read more
Blog post / 30.01.17
Are you measuring up?
Your brand is one of your company’s most valuable intangible assets but how well are you measuring and monitoring both its impact and success?Read more
Blog post / 12.12.16
If only I’d known then what I know now…
On Friday we had the pleasure of welcoming a group of students from Plymouth College of Art.Read more