Doing things on purpose

All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform.

Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction.

Our expertise lies in creating clarity. We distill and articulate the story at the heart of the corporate brand until it expresses your unique purpose.

Then we bring this story to life in ways that create impact, change beliefs and drive value.


Purpose: Are we on the same page?

Jon Towell

Ask someone to describe exactly what their role is in an organisation and you may be surprised by the number of blank looks you get. But what is your company’s purpose? Do you know? And if you do, does your answer match those around you? Jon Towell, Luminous Creative Partner, outlines the issues.

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The Luminous way – building brighter brands

Gary Chambers

Creative Director Gary Chambers outlines how Luminous create sustainable brands, built on robust brand platforms.

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Creating a fit-for-purpose Mitie brand

James Moore

Our rebrand of FTSE 250 strategic outsourcing Group Mitie won ‘Best Rebrand’’ at the CorpComms Awards. Creative Director James Moore outlines the strategic thinking behind the sector leading solution.

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Refreshing a brand to support FTSE 100 ambition

Leila Bekhit

When media group Informa asked Luminous to undertake a complete brand overhaul, the key challenge was to raise awareness in the city, and support a journey into the FTSE 100. Account Director Leila Bekhit explains how Luminous revamped one of the UKs largest businesses.

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Blog post / 12.07.18

What do Bruce Springsteen and brand authenticity have in common?

If brand authenticity can be defined as giving people a reason to care, how do we create authenticity to fuel a better connection?

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Blog post / 15.05.18

Brand Matters – so what’s the latest thinking?

In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.

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Blog post / 28.02.18

WCCS choose Luminous for new brand and website

We are delighted that the Worshipful Company of Chartered Surveyors (WCCS) has chosen us to develop a new identity and website.

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Blog post / 06.09.17

Managing corporate comms in the modern PLC

We recently co-hosted a breakfast roundtable with Communicate to understand the challenges that today’s corporate communicators are facing. Three significant themes emerged.

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