Doing things on purpose
All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform.
Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction.
Our expertise lies in creating clarity. We distill and articulate the story at the heart of the corporate brand until it expresses your unique purpose.
Then we bring this story to life in ways that create impact, change beliefs and drive value.
Best Corporate Rebrand
Best Rebrand, Professional Services
Best Branding, Not-for-Profit
Purpose: Are we on the same page?
Ask someone to describe exactly what their role is in an organisation and you may be surprised by the number of blank looks you get. But what is your company’s purpose? Do you know? And if you do, does your answer match those around you? Jon Towell, Luminous Creative Partner, outlines the issues.Read more See project Profile
Refreshing a brand to support FTSE 100 ambition
When media group Informa asked Luminous to undertake a complete brand overhaul, the key challenge was to raise awareness in the city, and support a journey into the FTSE 100. Account Director Leila Bekhit explains how Luminous revamped one of the UKs largest businesses.Read more See project Profile
Blog post / 12.07.18
What do Bruce Springsteen and brand authenticity have in common?
If brand authenticity can be defined as giving people a reason to care, how do we create authenticity to fuel a better connection?Read more
Blog post / 15.05.18
Brand Matters – so what’s the latest thinking?
In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.Read more
Blog post / 28.02.18
WCCS choose Luminous for new brand and website
We are delighted that the Worshipful Company of Chartered Surveyors (WCCS) has chosen us to develop a new identity and website.Read more
Blog post / 06.09.17
Managing corporate comms in the modern PLC
We recently co-hosted a breakfast roundtable with Communicate to understand the challenges that today’s corporate communicators are facing. Three significant themes emerged.Read more