Doing things on purpose

Your reputation is intrinsically linked to your brand. So, being as clear as possible about your purpose and what you stand for is more vital than ever.

In a changing world, it’s easy for brands to become disconnected from their core purpose to deliver coherent messages across vision, leadership, values and culture.

Our expertise lies in creating clarity. We define and articulate the story at the heart of the brand that sets you apart. Then we bring this story to life in ways that attract attention. That shift attitudes and change beliefs.

We build purposeful new brands and energise existing brands, making them work hard to drive greater connection and create value.


Market research / Focus groups / Brand audits / Workshops / Strategy / Positioning / Proposition development


Brand creation & development / Guidelines / Brand books / Brand asset portals / Vision & values / Tone of Voice


Activation & engagement / Marketing collateral / Presentations / Video / Animation / Exhibitions / Measurement


With insight you can do everything better

Ingrid Brown

Brand Engagement Director Ingrid Brown outlines how we deliver a fully integrated brand process fuelled by insight and research.

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Creating a fit-for-purpose Mitie brand

James Moore

Our rebrand of strategic outsourcing business Mitie won ‘Best Rebrand’’ at the CorpComms Awards. As the lead creative on the project, James Moore outlines the strategic thinking behind the sector leading solution.

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How Brand Brilliance delivers sharper insight and execution

Jon Towell

The Luminous Brand Brilliance model is all about unleashing the potential in brands by making them resonate at every touchpoint, with every type of audience. Creative Director Jon Towell outlines how our distinct approach makes brands relevant and compelling.

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Refreshing a brand to help drive FTSE 100 ambition

Gary Chambers

When media group Informa asked Luminous to undertake a complete brand overhaul, the challenge was wide ranging. Design Director Gary Chambers explains how Luminous revamped one of the world’’s leading business intelligence, academic publishing, knowledge and events businesses.

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Blog post / 06.09.17

Managing corporate comms in the modern PLC

We recently co-hosted a breakfast roundtable with Communicate to understand the challenges that today’s corporate communicators are facing. Three significant themes emerged.

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Blog post / 01.09.17

Luminous to develop a united brand purpose for Alcumus

Alcumus Group have asked us to develop a new brand platform that unites the diverse organisation under a clear purpose and set of guiding principles.

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Blog post / 01.09.17

Carnall Farrar choose Luminous to create new identity and website

We are delighted to have been chosen by management consultancy Carnall Farrar to develop a new brand and website.

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Blog post / 01.09.17

Luminous win CCgroup rebrand and website pitch

CCgroup have chosen Luminous to design a new brand and website after a three-way pitch process.

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