Doing things on purpose

All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform.

Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction.

Our expertise lies in creating clarity. We distil and articulate the story at the heart of the corporate brand until it expresses your unique purpose.

Then we bring this story to life in ways that create impact, change beliefs and drive value.


Building brighter brands

Sheila Morrison

Head of Brand Engagement Sheila Morrison outlines how Luminous create sustainable brands, built on robust brand platforms.

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Purpose: Are we on the same page?

Jon Towell

Ask someone to describe exactly what their role is in an organisation and you may be surprised by the number of blank looks you get. But what is your company’s purpose? Do you know? And if you do, does your answer match those around you? Jon Towell, Luminous Creative Partner, outlines the issues.

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Creating a fit-for-purpose Mitie brand

James Moore

Our rebrand of FTSE 250 strategic outsourcing Group Mitie won ‘Best Rebrand’’ at the CorpComms Awards. Creative Director James Moore outlines the strategic thinking behind the sector leading solution.

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Refreshing a brand to support FTSE 100 ambition

Leila Bekhit

When media group Informa asked Luminous to undertake a complete brand overhaul, the key challenge was to raise awareness in the city, and support a journey into the FTSE 100. Account Director Leila Bekhit explains how Luminous revamped one of the UKs largest businesses.

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Blog post / 10.09.18

Grant enhances Luminous service offering

We are delighted to welcome Kirsty Grant to the Luminous service team as an Account Director.

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Blog post / 15.08.18

A brand new Head of Brand

We are delighted to welcome our new Head of Brand Engagement to the Luminous family.

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Blog post / 12.07.18

What do Bruce Springsteen and brand authenticity have in common?

If brand authenticity can be defined as giving people a reason to care, how do we create authenticity to fuel a better connection?

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Blog post / 15.05.18

Brand Matters – so what’s the latest thinking?

In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.

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