Jon Towell

Creative Partner

Jon graduated with a 1st class Honours degree in Graphic Communications from Nottingham Trent University.

After a 15-year career as a designer at Addison and a Creative Director at Black Sun, Jon co-founded Luminous in 2002.

He brings over 25 years’ experience in brand and corporate communications to the table and his work has received widespread industry recognition, with awards from industry bodies including D&AD, Design Week and CorpComms.

Key clients have included ARM, the BBC, the Design Council, Guardian Media Group, Informa, Park Plaza Hotels and WWF.

Jon now helps our clients develop clear communications strategies and ensures the team brings these to life through relevant creative solutions. His insight and collaborative approach mean clients view him as a trusted sounding board.

Alongside his passion for design, Jon’s love of imagery has seen him undertake international shoots for British Airways and self-publish photography books. His travel images currently feature on respected image libraries.

Always looking to differentiate Luminous, Jon developed our Design Matters ethos which sits at the heart of everything we do.

As well as advising the creative team and key clients, he is now broadly responsible for marketing the Luminous offer, or as he puts it, ‘getting us known and getting us business’’.



007, walking Leika in the Chilterns, Wasps RFC and rare East Street Band live bootlegs.

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