Alan Hines

Managing Partner

Alan has a degree in Graphic Communications and an MSc in Strategic Marketing.

He spent the first 10 years of his career client side, where he was Head of Marketing, managing a team of researchers and product managers engaged in brand development, corporate communications and website projects.

Alan moved to the agency world in 1997. Seeing the client/agency dynamic from both sides stimulated the customer service ethos that he has instilled in the team at Luminous.

He operates across a wide range of projects where storytelling is a key element, including Annual and Sustainability Reports, presentations and animations. His clients include Allen & Overy, CDC, Clifford Chance, EBRD and Springer Nature.

Alan is a communications strategist, helping our clients develop compelling and authentic narrative solutions.



Sport, musicals and weekends in the Languedoc. Born in Liverpool, he is a passionate Everton Toffee. He is a former marketing board member of Investors in People UK and a Founder Member of Harperbury Free School.

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