Alan Hines

Managing Partner

Alan has a degree in Graphic Communications and an MSc in Strategic Marketing. He spent the first 10 years of his career client side, where he was Head of Marketing, managing a team engaged in brand development, corporate communications and website projects.

He developed his early reporting knowledge working for Black Sun across a range of FTSE 100 reporting clients including Friends Provident and George Wimpey and supporting British Airways and Sainsbury’s across a range of editorially driven projects including loyalty magazines.

At Luminous Alan is integral to winning accounts and building relationships with clients including the BBC, Siemens and ARM Holdings. He helps clients to develop their strategic approach, creating persuasive corporate narratives.


Sport, musicals and weekends in the Languedoc. Born in Liverpool, he is a passionate Everton Toffee. He is a former marketing board member of Investors in People UK and a Founder Member of Harperbury Free School.

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