Investor engagement

Creating best-in-class reports

Telling a best-practice story
Good reporting is about distinctive communication – telling a story simply and concisely to investors and wider stakeholders. Your report is one of the fundamental reputational tools at your disposal. It is the embodiment of a purpose – telling stakeholders why your business exists and the difference it makes.

We focus on telling your unique value creation story and investment case, articulating what makes your company different, demonstrating long-term thinking, showing how culture drives performance and how you protect value creation through good governance. We see the annual report as the start of a stakeholder communication programme and often work with our clients to leverage their story across channels, driving engagement and fostering investment decisions.

Specialist reporting content expertise
Our strategy team has expertise covering best-practice reporting, content and narrative, sustainability, industry trend research, communications strategy and corporate brand. Relevant members of the strategic team remain heavily involved throughout the project, working with clients to develop and deliver a best-practice content strategy. This adds value throughout the entire process and is a key reason why clients choose to work with us for many years.

Tailoring our approach to your needs
We tailor our approach based on your specific needs. We develop a clear reporting road map, defining where you want your reporting to go, and how to get it there.

Our strategy team undertake a thorough review of your current annual report against your peer group, using a qualitative and quantitative scorecard. We take into account additional investor communication strands to understand what your business is saying to the market and its stakeholders. Our strategic team facilitate collaborative workshops to align the strategic thinking of differing internal stakeholders. These sessions focus on uncovering how your organisation creates value, and exploring the best formats for visually and verbally articulating and expressing your business model to external audiences.

We make recommendations on key messaging, narrative alignment and structure, producing detailed wireframes, setting out the content requirements for each spread. As the process progresses, we perform a series of best-practice narrative reviews and regulatory checks. After your half-year results, we produce a detailed best-practice audit, which enables the early creation of non-performance related content for the next annual report.

Keeping you up to date with what’s on the reporting horizon
Luminous is at the forefront of industry debate about what ‘best practice’ means, and we conduct ongoing analysis into the key macro and micro trends influencing the world of brand, investor engagement and sustainability. Our regular Reporting Matters publications share our strategic thinking in these areas, providing our viewpoint on the key topical challenges facing our clients. The publications also feature articles from respected external contributors from industry bodies and relevant organisations.

We follow up the publications by hosting seminars and breakfast briefings with industry experts and our strategic leaders, presenting and discussing the latest trends. We are active members of the Design Business Association, Investor Relations Society and associate members of ICSA: The Governance Institute. Participating in these key forums allows us to share our thoughts on best practice with other industry-leading professionals.

What we do
• Strategic consultancy • Best-practice content planning and strategy • Annual report design and production • Integrated reporting • Copywriting and copy polishing • Investor communications and engagement services • Online reporting • Corporate presentations • Investor events • Investor and corporate websites • Culture reporting and communications • Purpose development and reporting • Environmental, social and governance (ESG) guidance and reporting • Corporate governance consultancy • Video and moving image for results presentations • Investor-led social media campaigns

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