Brand inside out
Engaged employees stay with you. They work hard for you. They tell their social circle good things about you. In business terms, we’re talking less churn, more referrals, lower recruitment costs and powerful brand advocates.
But how do you attract and keep hold of people when there’s a war for talent raging and the demands of the millennial workforce keep changing?
We’re experts at articulating the stories at the heart of brands that can define their purpose, as well as their vision, culture and leadership.
We then translate this core purpose into inspiring strategies for keeping employees engaged.
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The power of brand to engage staff and sustain growth
The biggest change Luminous has experienced in the past couple of years is the growth in employee engagement. Working with many PLC businesses, a key challenge that consistently comes up is the need to attract the right talent. Account Director Emma McNicoll-Norbury discussed how Luminous are helping businesses express and articulate their brand story to drive internal engagement.Read more See project Profile
Helping increase safety at National Express
Generating behaviour change is one of the greatest challenges when creating an employee campaign. Creative Director Gary Chambers outlines how Luminous helped National Express Group increase safety across the globe.Read more See project Profile
Blog post / 12.07.18
Insights from #illumination2 / Beyond words: purpose and culture
Connor Lundy distills some of the key learnings shared by our speakers from ACCA and Informa at our second #illumination event on purpose and culture.Read more
Blog post / 05.07.18
The employee voice in the boardroom
The recent EY Corporate Governance summer drinks reception focused on the voice of the stakeholder and, principally, the workforce.Read more
Blog post / 15.05.18
Brand Matters – so what’s the latest thinking?
In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.Read more
Blog post / 10.05.18
From informing to engaging
Following our recent events with CIPR Inside on the role of design and content in driving engaging and authentic communications, we share some thoughts on how to achieve this.Read more