Brand inside out

Engaged employees stay with you. They work hard for you. They tell their social circle good things about you. In business terms, we’re talking less churn, more referrals, lower recruitment costs and powerful brand advocates.

But how do you attract and keep hold of people when there’s a war for talent raging and the demands of the millennial workforce keep changing?

We’re experts at articulating the stories at the heart of brands that can define their purpose, as well as their vision, culture and leadership.

We then translate this core purpose into inspiring strategies for keeping employees engaged.


The power of brand to engage staff and sustain growth

Emma McNicoll-Norbury

The biggest change Luminous has experienced in the past couple of years is the growth in employee engagement. Working with many PLC businesses, a key challenge that consistently comes up is the need to attract the right talent. Account Director Emma Mcnicoll-Norbury discussed how Luminous are helping businesses express and articulate their brand story to drive internal engagement.

Read more See project Profile

Helping increase safety at National Express

Tracey Westgate

Generating behaviour change is one of the greatest challenges when creating an employee campaign. Client Services Director Tracey Westgate outlines how Luminous helped National Express Group increase safety across the globe.

Read more See project Profile

Engaging staff at one of the world’s largest law firms

James Moore

Our Alumni Yearbook for global law firm Allen & Overy (A&O) has been recognised at the last two Institute of Internal Communication (IoIC) Awards. Creative Director James Moore explains why.

Read more See project Profile

Blog post / 05.12.16

Pitcairn brings further experience to Luminous service offering

We are delighted that Mark Pitcairn has joined our service team as a Senior Account Director. He brings on board over 20 years’ experience in advertising and design, including spells at…

Read more

Blog post / 05.12.16

Brown joins our growing service team

We are delighted to welcome Emma Brown to our Luminous service team.

Read more