Brand inside out

Engaged employees stay with you. They work hard for you. They tell their social circle good things about you. In business terms, we’re talking less churn, more referrals, lower recruitment costs and powerful brand advocates.

But how do you attract and keep hold of people when there’s a war for talent raging and the demands of the millennial workforce keep changing?

We’re experts at articulating the stories at the heart of brands that can define their purpose, as well as their vision, culture and leadership.

We then translate this core purpose into inspiring strategies for keeping employees engaged.


The power of brand to engage staff and sustain growth

Sheila Morrison

Working with many PLC businesses, a key challenge that consistently comes up is the need to attract the right talent. Head of Brand Engagement Sheila Morrison discussed how Luminous are helping businesses express and articulate their brand story to drive internal engagement.

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Helping increase safety at National Express

Gary Chambers

Generating behaviour change is one of the greatest challenges when creating an employee campaign. Creative Director Gary Chambers outlines how Luminous helped National Express Group increase safety across the globe.

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Engaging staff at one of the world’s largest law firms

James Moore

Our Alumni Yearbook for global law firm Allen & Overy (A&O) has been recognised at the last two Institute of Internal Communication (IoIC) Awards. Creative Director James Moore explains why.

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Blog post / 12.07.18

Insights from #illumination2 / Beyond words: purpose and culture

Connor Lundy distills some of the key learnings shared by our speakers from ACCA and Informa at our second #illumination event on purpose and culture.

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Blog post / 05.07.18

The employee voice in the boardroom

The recent EY Corporate Governance summer drinks reception focused on the voice of the stakeholder and, principally, the workforce.

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Blog post / 15.05.18

Brand Matters – so what’s the latest thinking?

In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.

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Blog post / 10.05.18

From informing to engaging

Following our recent events with CIPR Inside on the role of design and content in driving engaging and authentic communications, we share some thoughts on how to achieve this.

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