Is content king, or the ace in the hole?
In the corporate world, it’s easy to start sounding like everyone else. In fact, the lack of individuality is frightening. But all of us connect with content that means something to us.
So a regular dialogue of imaginative content is the catalyst for getting audiences talking about you, engaging with your thoughts and acting on them in the way you want.
With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality.
As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise.
Property Marketing Awards
Best Brand Campaign
Best Content Marketing Campaign
Best Thought Leadership
Corporate Content Awards
Best Use of A Visual Property
Corporate Content Awards
Best Interactive Content
How can we maximise content beyond launch?
We are seeing more and more demands for optimising content beyond the corporate website. Luminous Digital and Content Manager Lizzie Lucas reflects on how we helped leading IT innovators Logicalis maximise research findings across their digital channels.Read more See project Profile
The power of content to disrupt sector thinking
When you think differently from your peers, every piece of communication should make a statement of your distinctiveness. U+I is a new kind of property company. It voices its opinion, embraces creativity and does not like putting photos of property in its marketing collateral. Luminous Creative Director Mark Litchfield, reflects on how MATTER creates a platform for disruptive ideas.Read more See project Profile
Even with great content, presentation style is vital
As the country’s flagship youth programme, the National Citizen Service (NCS) can provide unique insights into teenage trends. But having great content doesn’t mean anything, if the style used to present it, is not relevant and engaging for the audience. Design Director Luna Raphael reflects on how Luminous helped bring the inaugural NCS youth report to life.Read more See project Profile
Blog post / 07.06.18
Ask not what you can do for your company, but what your company can do for you
This week’s Luminous spotlight shines on sustainability, an increasingly important consideration as stakeholders question the private sector’s precise role in society.Read more
Blog post / 24.05.18
Setting the agenda through effective corporate governance
This week’s Luminous spotlight shines on corporate governance: the system by which all companies are directed and controlled.Read more
Blog post / 17.05.18
Strategy at the centre
This week's spotlight shines on strategy. If the business model is the beating heart of the annual report, strategy is the pivot around which the rest of the report revolves.Read more
Blog post / 15.05.18
Brand Matters – so what’s the latest thinking?
In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.Read more