Is content king, or the ace in the hole?

In the corporate world, it’s easy to start sounding like everyone else. In fact, the lack of individuality is frightening. But all of us connect with content that means something to us.

So a regular dialogue of imaginative content is the catalyst for getting audiences talking about you, engaging with your thoughts and acting on them in the way you want.

With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality.

As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise.

Awards

Insight

How can we maximise content beyond launch?

Lizzie Lucas

We are seeing more and more demands for optimising content beyond the corporate website. Luminous Digital and Content Manager Lizzie Lucas reflects on how we helped leading IT innovators Logicalis maximise research findings across their digital channels.

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The power of content to disrupt sector thinking

Mark Litchfield

When you think differently from your peers, every piece of communication should make a statement of your distinctiveness. U+I is a new kind of property company. It voices its opinion, embraces creativity and does not like putting photos of property in its marketing collateral. Luminous Creative Director Mark Litchfield, reflects on how MATTER creates a platform for disruptive ideas.

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Even with great content, presentation style is vital

Luna Raphael

As the country’s flagship youth programme, the National Citizen Service (NCS) can provide unique insights into teenage trends. But having great content doesn’t mean anything, if the style used to present it, is not relevant and engaging for the audience. Design Director Luna Raphael reflects on how Luminous helped bring the inaugural NCS youth report to life.

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Blog post / 07.06.18

Ask not what you can do for your company, but what your company can do for you

This week’s Luminous spotlight shines on sustainability, an increasingly important consideration as stakeholders question the private sector’s precise role in society.

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Blog post / 24.05.18

Setting the agenda through effective corporate governance

This week’s Luminous spotlight shines on corporate governance: the system by which all companies are directed and controlled.

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Blog post / 17.05.18

Strategy at the centre

This week's spotlight shines on strategy. If the business model is the beating heart of the annual report, strategy is the pivot around which the rest of the report revolves.

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Blog post / 15.05.18

Brand Matters – so what’s the latest thinking?

In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.

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