Is content king, or the ace in the hole?

In the corporate world, it’s easy to start sounding like everyone else. In fact, the lack of individuality is frightening. But all of us connect with content that means something to us.

So a regular dialogue of imaginative content is the catalyst for getting audiences talking about you, engaging with your thoughts and acting on them in the way you want.

With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality.

As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise.

Awards

Insight

How can we maximise content beyond launch?

Lizzie Lucas

We are seeing more and more demands for optimising content beyond the corporate website. Luminous Digital and Content Manager Lizzie Lucas reflects on how we helped leading IT innovators Logicalis maximise research findings across their digital channels.

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The power of content to disrupt sector thinking

Mark Litchfield

When you think differently from your peers, every piece of communication should make a statement of your distinctiveness. U+I is a new kind of property company. It voices its opinion, embraces creativity and does not like putting photos of property in its marketing collateral. Luminous Creative Director Mark Litchfield, reflects on how MATTER creates a platform for disruptive ideas.

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Even with great content, presentation style is vital

Luna Raphael

As the country’s flagship youth programme, the National Citizen Service (NCS) can provide unique insights into teenage trends. But having great content doesn’t mean anything, if the style used to present it, is not relevant and engaging for the audience. Design Director Luna Raphael reflects on how Luminous helped bring the inaugural NCS youth report to life.

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Blog post / 18.10.18

The future of all annual reports

We are proud and delighted that Octapharma won the Gold award for 'Best online annual report' at the Digital Impact Awards.

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Blog post / 18.10.18

Insights from #illumination 3 / Integrated reporting: future or fad?

Our newest member of the Stakeholder Engagement Team, James Whittingham shares his key takeaways from our recent #illumination event on integrated reporting.

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Blog post / 16.10.18

Engaging times

Emma McNicoll-Norbury sums up the key takeaways from the first event in the IABC UK’s ‘year of listening’ on ‘How to make work, work for you’.

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Blog post / 11.10.18

Making sense of MiFID II

Edited by Luminous’ Senior Consultant, Harriet Rumball, our third issue and special edition of 'Reporting Matters' focuses on MiFID II and its implications for investor communications.

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