Is content king, or the ace in the hole?

In the corporate world, it’s easy to start sounding like everyone else. In fact, the lack of individuality is frightening. But all of us connect with content that means something to us.

So a regular dialogue of imaginative content is the catalyst for getting audiences talking about you, engaging with your thoughts and acting on them in the way you want.

With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality.

As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise.

Awards

Insight

How can we maximise content beyond launch?

Lizzie Lucas

We are seeing more and more demands for optimising content beyond the corporate website. Luminous Digital and Content Manager Lizzie Lucas reflects on how we helped leading IT innovators Logicalis maximise research findings across their digital channels.

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The power of content to disrupt sector thinking

Mark Litchfield

When you think differently from your peers, every piece of communication should make a statement of your distinctiveness. U+I is a new kind of property company. It voices its opinion, embraces creativity and does not like putting photos of property in its marketing collateral. Luminous Creative Director Mark Litchfield, reflects on how MATTER creates a platform for disruptive ideas.

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Even with great content, presentation style is vital

Tress Wilson

As the country’s flagship youth programme, the National Citizen Service (NCS) can provide unique insights into teenage trends. But having great content doesn’t mean anything, if the style used to present it, is not relevant and engaging for the audience. Luminous Senior Account Manager, Tress Wilson reflects on how Luminous helped bring the inaugural NCS youth report to life.

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Blog post / 15.02.18

What lies ahead for professional services marketers?

Jeannie Gibson shares some of the key insights she gained from last month's PM Forum event.

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Blog post / 25.01.18

Looking forward… predictions for 2018

As well as being a reflective time, January is also the perfect month for predicting trends. 

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Blog post / 27.11.17

The UK corporate Governance Code at 25

October saw ICSA: The Governance Institute host the Grant Thornton Governance Institute for ‘The Evolution of Governance: can we live by principles alone?’. The event comes at an interesting point…

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Blog post / 21.11.17

Reporting Matters – what matters to you?

Long-term value creation is often cited as the key to sustainable growth and will, in our opinion, dominate the 2018 corporate reporting agenda. But what does it mean in practice?

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