Is content king, or the ace in the hole?

In the corporate world, it’s easy to start sounding like everyone else. In fact, the lack of individuality is frightening. But all of us connect with content that means something to us.

So a regular dialogue of imaginative content is the catalyst for getting audiences talking about you, engaging with your thoughts and acting on them in the way you want.

With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality.

As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise.

Awards

Insight

How can we maximise content beyond launch?

Lizzie Lucas

We are seeing more and more demands for optimising content beyond the corporate website. Luminous Digital and Content Manager Lizzie Lucas reflects on how we helped leading IT innovators Logicalis maximise research findings across their digital channels.

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The power of content to disrupt sector thinking

Mark Litchfield

When you think differently from your peers, every piece of communication should make a statement of your distinctiveness. U+I is a new kind of property company. It voices its opinion, embraces creativity and does not like putting photos of property in its marketing collateral. Luminous Creative Director Mark Litchfield, reflects on how MATTER creates a platform for disruptive ideas.

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Even with great content, presentation style is vital

Tress Wilson

As the country’s flagship youth programme, the National Citizen Service (NCS) can provide unique insights into teenage trends. But having great content doesn’t mean anything, if the style used to present it, is not relevant and engaging for the audience. Luminous Senior Account Manager, Tress Wilson reflects on how Luminous helped bring the inaugural NCS youth report to life.

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Blog post / 18.04.18

Maximising your market review

While standalone market reviews are pretty ubiquitous, few companies use their market review to articulate how their strategy is optimised to respond to market trends, thereby creating long-term value.

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Blog post / 05.04.18

Modelling good business behaviour

Our latest spotlight shines on the business model: one of the critical elements of the strategic report, if not the most critical one.

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Blog post / 22.03.18

Key performance indicators – why it’s time to up your game

Worryingly, 2017 saw just 41% of FTSE 350 listed companies create an explicit link between KPIs and strategy.

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Blog post / 15.03.18

Risky business

This week's spotlight focuses on the Financial Reporting Lab's report on risk and viability reporting.

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