Brand and comms

Getting animated

Within the last few years the use of animation has grown – from a few companies occasionally including it on their website, to an essential, competitive differentiator that can quickly promote a brand or business.

Leading companies of all sizes are embracing this shift and making animated videos a central part of their online marketing campaigns. Most website visitors tend to skim-read, which means written copy is often largely ignored. A well crafted animation allows your brand or message to stand out and be clearly understood.

Animation will also significantly improve your SEO, with search engines prioritising links that contain rich media content. Similarly, with YouTube now the second biggest search engine, the benefits of video marketing have never been stronger.

Animation can be viewed across all social platforms – Facebook, Google+ or embedded within a Tweet. It can help with the viral spread of your content within social media and ensure your advocates are more engaged with your brand.

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