Brand and comms

The Luminous way – building brilliant brand experiences

Successful brands are built on robust foundations. We focus on defining clear and credible brand platforms by distilling the story at the heart of a brand until we extract a point of difference that is unique and ownable. Then we bring that story to life by articulating a core brand purpose that creates impact and drives fresh perception.

The investigation stage almost always transforms the challenge, refines the brief and informs new perspectives. It provides the fuel for the visual and written material that drives the brand forward. The techniques we use during this stage include stakeholder research, face-to-face interviews, workshops, focus groups and online surveys.

Immersed in our findings, in the articulation stage, our writers develop distinctive narratives and messages tailored for varying audiences and context. Our designers enhance this storytelling with innovation and creative flair. By marrying the strategic insight with visual and editorial magic, we ensure your brand will stay relevant and connected.

With all the brand tools in place, in the expression stage, we provide strategic advice on the best ways to deliver – or roll out – the brand and connect with your audiences, whether through implementing applications ourselves, or providing robust guidelines and templates enabling seamless internal delivery.

What we do

Investigation

• Qualitative and quantitative research • Focus groups and workshops • Stakeholder interviews • Archetype and personality development

Articulation

• Brand strategy • Brand narrative and key messaging • Brand platform (purpose, positioning, personality and values) • Name development • Brand activation and engagement strategy • EVP articulation and identities • Identity creation • Brand creative, development and implementation • Brand guidelines and online portals • Tone-of-voice and guidelines

Expression

• Employee campaigns • Employer brand development programmes • Career websites • Graduate recruitment programmes • On-boarding programmes • Sales and marketing collateral • Campaigns • Corporate publications • Videos and animation • Presentations • Content strategy • Exhibition/display • Infographics • Websites • Microsites • Investor relations websites and tools • Digital marketing and campaigns • Intranets • Internal digital communications and engagement tools • User experience development and testing • Social strategy and campaigns • SEO support • E-newsletter campaigns • Online magazines • Rich-media content creation • CMS hosting and support

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