Doing things on purpose
All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform.
Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction.
Our expertise lies in creating clarity. We distill and articulate the story at the heart of the corporate brand until it expresses your unique purpose.
Then we bring this story to life in ways that create impact, change beliefs and drive value.
Awards
CorpComms Awards
Best Corporate Rebrand
Transform Awards
Best Rebrand, Professional Services
Design Week
Best Branding, Not-for-Profit
Communication Arts
Best Branding
Purpose: Are we on the same page?
Jon Towell
Ask someone to describe exactly what their role is in an organisation and you may be surprised by the number of blank looks you get. But what is your company’s purpose? Do you know? And if you do, does your answer match those around you? Jon Towell, Luminous Creative Partner, outlines the issues.
Read more See project ProfileThe Luminous way – building brighter brands
Gary Chambers
Creative Director Gary Chambers outlines how Luminous create sustainable brands, built on robust brand platforms.
Read more See project ProfileCreating a fit-for-purpose Mitie brand
James Moore
Our rebrand of FTSE 250 strategic outsourcing Group Mitie won ‘Best Rebrand’ at the CorpComms Awards. Creative Director James Moore outlines the strategic thinking behind the sector leading solution.
Read more See project ProfileRefreshing a brand to support FTSE 100 ambition
Leila Bekhit
When media group Informa asked Luminous to undertake a complete brand overhaul, the key challenge was to raise awareness in the city, and support a journey into the FTSE 100. Account Director Leila Bekhit explains how Luminous revamped one of the UKs largest businesses.
Read more See project ProfileBlog post / 12.07.18
What do Bruce Springsteen and brand authenticity have in common?
If brand authenticity can be defined as giving people a reason to care, how do we create authenticity to fuel a better connection?
Read moreBlog post / 15.05.18
Brand Matters – so what’s the latest thinking?
In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.
Read moreBlog post / 28.02.18
WCCS choose Luminous for new brand and website
We are delighted that the Worshipful Company of Chartered Surveyors (WCCS) has chosen us to develop a new identity and website.
Read moreBlog post / 06.09.17
Managing corporate comms in the modern PLC
We recently co-hosted a breakfast roundtable with Communicate to understand the challenges that today’s corporate communicators are facing. Three significant themes emerged.
Read more