Doing things on purpose

All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform.

Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction.

Our expertise lies distilling the core story at the heart of a business and articulating it as a unique brand purpose. We facilitate and guide the development of distinct positioning, personality and values that align with purpose to provide the DNA of the brand experience. With these core foundations in place, we bring the brand story to life in exciting ways that create impact, change beliefs and drive value.


Building brighter brands

Sheila Morrison

Head of Brand Engagement Sheila Morrison outlines how Luminous creates sustainable brands, built on robust brand platforms.

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The brand platform balancing act

Jon Towell

With so much focus on purpose at the moment, it’s easy to forget the other ‘P’s that make up a robust brand platform – positioning, personality and principles. Luminous Creative Partner Jon Towell discusses how, as in all platforms, strength comes through getting the balance right.

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Creating a fit-for-purpose Mitie brand

James Moore

Our rebrand of FTSE 250 strategic outsourcing Group Mitie won ‘Best Rebrand’’ at the CorpComms Awards. Creative Director James Moore outlines the strategic thinking behind the sector-leading solution.

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Creating authentic brand stories

Jon Towell

‘Know thyself’ said the Ancient Greek philosopher, Socrates. ‘Who are you?’ sang Roger Daltrey, 2,000 years later. Anyone compiling their corporate story today would be well advised to take the words of both to heart. Luminous Creative Partner Jon Towell asked brand writer Michael Every about the key to creating an authentic brand narrative.

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A bit of brand know-how…

Nada Zbirek

Graham Jerome-Ball is Director of Global Branding at Informa, a FTSE 100 business intelligence, academic publishing, knowledge and events group. Luminous Head of Marketing Nada Zbirek asked him about the key brand challenges facing corporates today.

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The digital opportunity

Dominic Moore

Dominic Moore, Digital Engagement Director at Luminous, describes how successful B2B brands manage a growing demand for inspiring and engaging digital content.

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Purpose: Are we on the same page?

Jon Towell

Ask someone to describe exactly what their role is in an organisation and you may be surprised by the number of blank looks you get. But what is your company’s purpose? Do you know? And if you do, does your answer match those around you? Jon Towell, Luminous Creative Partner, outlines the issues.

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Blog post / 10.09.18

Grant enhances Luminous service offering

We are delighted to welcome Kirsty Grant to the Luminous service team as an Account Director.

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Blog post / 15.08.18

A brand new Head of Brand

We are delighted to welcome our new Head of Brand Engagement to the Luminous family.

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Blog post / 12.07.18

What do Bruce Springsteen and brand authenticity have in common?

If brand authenticity can be defined as giving people a reason to care, how do we create authenticity to fuel a better connection?

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Blog post / 15.05.18

Brand Matters – so what’s the latest thinking?

In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.

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