Building brilliant brands
All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform. Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction.
Our expertise lies in distilling the core story at the heart of a business and articulating it as a unique brand purpose. Our brand strategy team facilitate and guide the development of distinct positioning, personality and values that align with purpose to provide the DNA of the brand experience.
With these core foundations in place, we bring the brand story to life in exciting ways that create impact, change beliefs and drive value. We help clients meet their wide array of communication challenges with bright ideas, illuminating content and effective channel strategies that work together to reach and inspire audiences.
With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality. As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise. As a full-service agency we can create multi-channel solutions across screen, print and moving image. We focus on developing the most effective connection, based on audience and desired impact.
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The brand platform balancing act
With so much focus on purpose at the moment, it’s easy to forget the other ‘P’s that make up a robust brand platform – positioning, personality and principles. Luminous Creative Partner Jon Towell discusses how, as in all platforms, strength comes through getting the balance right.Read more See project Profile
Creating authentic brand stories
‘Know thyself’ said the Ancient Greek philosopher Socrates. ‘Who are you?’ sang Roger Daltrey, 2,000 years later. Anyone compiling their corporate story today would be well advised to take the words of both to heart. Luminous Creative Partner Jon Towell asked brand writer Michael Every about the key to creating an authentic brand narrative.Read more Profile
Purpose: Are we on the same page?
Ask someone to describe exactly what their role is in an organisation and you may be surprised by the number of blank looks you get. But what is your company’s purpose? Do you know? And if you do, does your answer match those around you? Jon Towell, Luminous Creative Partner, outlines the issues.Read more Profile
Maximising content beyond launch
We are seeing more and more demands for optimising content beyond the corporate website. Luminous Managing Partner Alan Hines reflects on how we helped leading IT innovators Logicalis maximise research findings across their digital channels.Read more See project Profile
Blog post / 22.03.19
A grand (prix) identity
It always gives us a sense of pride when we see an identity we created appear on vehicle livery, so imagine how excited we felt when our logo for SportPesa…Read more
Blog post / 14.02.19
Fink piece: are you fit for purpose?
In his latest annual letter to the world’s top CEOs, Larry Fink of BlackRock, one of the world’s largest investment management groups, strongly promotes the importance of purpose saying that…Read more
Blog post / 24.01.19
Sim joins Luminous Brand Strategy team
We are delighted that Julie Sim has joined our Brand Strategy team.Read more
Blog post / 21.01.19
Making brands more sustainable
Luminous Head of Marketing Nada Zbirek asked Heather Rankin, sustainability consultant and writer, for her top tips on how to make sustainability a part of your corporate brand.Read more