Building brilliant brands

All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform. Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction. 

Our expertise lies in distilling the core story at the heart of a business and articulating it as a unique brand purpose. Our brand strategy team facilitate and guide the development of distinct positioning, personality and values that align with purpose to provide the DNA of the brand experience.

With these core foundations in place, we bring the brand story to life in exciting ways that create impact, change beliefs and drive value. We help clients meet their wide array of communication challenges with bright ideas, illuminating content and effective channel strategies that work together to reach and inspire audiences.

With storytelling in our DNA, Luminous can help any organisation get its message across in a memorable manner that’s true to its personality. As communication experts, we’re used to grabbing the attention of time-poor audiences. We maximise the value of content while it’s still fresh, keeping momentum by combining creative and editorial expertise. As a full-service agency we can create multi-channel solutions across screen, print and moving image. We focus on developing the most effective connection, based on audience and desired impact.