Doing things on purpose
All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform.
Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction.
Our expertise lies distilling the core story at the heart of a business and articulating it as a unique brand purpose. We facilitate and guide the development of distinct positioning, personality and values that align with purpose to provide the DNA of the brand experience. With these core foundations in place, we bring the brand story to life in exciting ways that create impact, change beliefs and drive value.
Best Corporate Rebrand
Best Rebrand, Professional Services
Best Branding, Not-for-Profit
The brand platform balancing act
With so much focus on purpose at the moment, it’s easy to forget the other ‘P’s that make up a robust brand platform – positioning, personality and principles. Luminous Creative Partner Jon Towell discusses how, as in all platforms, strength comes through getting the balance right.Read more See project Profile
Creating authentic brand stories
‘Know thyself’ said the Ancient Greek philosopher, Socrates. ‘Who are you?’ sang Roger Daltrey, 2,000 years later. Anyone compiling their corporate story today would be well advised to take the words of both to heart. Luminous Creative Partner Jon Towell asked brand writer Michael Every about the key to creating an authentic brand narrative.Read more Profile
A bit of brand know-how…
Graham Jerome-Ball is Director of Global Branding at Informa, a FTSE 100 business intelligence, academic publishing, knowledge and events group. Luminous Head of Marketing Nada Zbirek asked him about the key brand challenges facing corporates today.Read more See project Profile
Purpose: Are we on the same page?
Ask someone to describe exactly what their role is in an organisation and you may be surprised by the number of blank looks you get. But what is your company’s purpose? Do you know? And if you do, does your answer match those around you? Jon Towell, Luminous Creative Partner, outlines the issues.Read more See project Profile
Blog post / 10.09.18
Grant enhances Luminous service offering
We are delighted to welcome Kirsty Grant to the Luminous service team as an Account Director.Read more
Blog post / 15.08.18
A brand new Head of Brand
We are delighted to welcome our new Head of Brand Engagement to the Luminous family.Read more
Blog post / 12.07.18
What do Bruce Springsteen and brand authenticity have in common?
If brand authenticity can be defined as giving people a reason to care, how do we create authenticity to fuel a better connection?Read more
Blog post / 15.05.18
Brand Matters – so what’s the latest thinking?
In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.Read more