Doing things on purpose
All brands need a purpose, a clear definition of what they stand for and why they matter. Of what drives them, beyond profit. It’s the cornerstone of a robust brand platform.
Without a clear purpose, it’s easy for brands to drift away from the vision, values and culture that give them a coherent direction.
Our expertise lies distilling the core story at the heart of a business and articulating it as a unique brand purpose. We facilitate and guide the development of distinct positioning, personality and values that align with purpose to provide the DNA of the brand experience. With these core foundations in place, we bring the brand story to life in exciting ways that create impact, change beliefs and drive value.
Awards
CorpComms Awards
Best Corporate Rebrand
Transform Awards
Best Rebrand, Professional Services
Design Week
Best Branding, Not-for-Profit
Communication Arts
Best Branding
Building brighter brands
Sheila Morrison
Head of Brand Engagement Sheila Morrison outlines how Luminous creates sustainable brands, built on robust brand platforms.
Read more See project ProfileThe brand platform balancing act
Jon Towell
With so much focus on purpose at the moment, it’s easy to forget the other ‘P’s that make up a robust brand platform – positioning, personality and principles. Luminous Creative Partner Jon Towell discusses how, as in all platforms, strength comes through getting the balance right.
Read more See project ProfileCreating a fit-for-purpose Mitie brand
James Moore
Our rebrand of FTSE 250 strategic outsourcing Group Mitie won ‘Best Rebrand’ at the CorpComms Awards. Creative Director James Moore outlines the strategic thinking behind the sector-leading solution.
Read more See project ProfileCreating authentic brand stories
Jon Towell
‘Know thyself’ said the Ancient Greek philosopher, Socrates. ‘Who are you?’ sang Roger Daltrey, 2,000 years later. Anyone compiling their corporate story today would be well advised to take the words of both to heart. Luminous Creative Partner Jon Towell asked brand writer Michael Every about the key to creating an authentic brand narrative.
Read more ProfileA bit of brand know-how…
Nada Zbirek
Graham Jerome-Ball is Director of Global Branding at Informa, a FTSE 100 business intelligence, academic publishing, knowledge and events group. Luminous Head of Marketing Nada Zbirek asked him about the key brand challenges facing corporates today.
Read more See project ProfileThe digital opportunity
Dominic Moore
Dominic Moore, Digital Engagement Director at Luminous, describes how successful B2B brands manage a growing demand for inspiring and engaging digital content.
Read more See project ProfilePurpose: Are we on the same page?
Jon Towell
Ask someone to describe exactly what their role is in an organisation and you may be surprised by the number of blank looks you get. But what is your company’s purpose? Do you know? And if you do, does your answer match those around you? Jon Towell, Luminous Creative Partner, outlines the issues.
Read more See project ProfileBlog post / 10.09.18
Grant enhances Luminous service offering
We are delighted to welcome Kirsty Grant to the Luminous service team as an Account Director.
Read moreBlog post / 15.08.18
A brand new Head of Brand
We are delighted to welcome our new Head of Brand Engagement to the Luminous family.
Read moreBlog post / 12.07.18
What do Bruce Springsteen and brand authenticity have in common?
If brand authenticity can be defined as giving people a reason to care, how do we create authenticity to fuel a better connection?
Read moreBlog post / 15.05.18
Brand Matters – so what’s the latest thinking?
In our first issue of Brand Matters, we discuss some of the key issues and growing trends facing corporate brand leaders today.
Read more