Genuit
Transforming a digital presence
Genuit had evolved far beyond its origins as a pipe manufacturer, becoming a group of market-leading, sustainable construction brands. But its website hadn’t kept up. The old site didn’t tell the story of a unified, purpose-driven business, or reflect its growing influence across the built environment. We reimagined Genuit’s digital presence with a site that connects with customers, investors and employees.
We engaged stakeholders to define digital goals and refine the content strategy. From this, we developed a new content architecture and design approach that tells Genuit’s story through rich media and intuitive navigation.
Purposeful video, people-focused photography and a dynamic Sustainability section show Genuit’s ambition in action, while interactive elements like the ‘Genuit-world’ illustration and story-led Business Unit pages make complex solutions easy to explore.
The result is a visually striking, audience-focused website that communicates Genuit’s purpose clearly. With the new CMS, content updates are simple and fast, ensuring the site continues to reflect Genuit’s evolving story for years to come.
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