Telling the story of action-led sustainability

Our brief was to produce a transparent, credible and engaging Sustainability Report that addressed misconceptions, strengthened Lidl’s narrative and showcased how the company delivers good food that benefits British producers, people and the planet.

We worked with Lidl to produce a report that demonstrated its sustainability progress in a way that was authentic and action-led, turning commitments into proof points with impactful data visualisation. Full GRI Alignment was also incorporated as a core part of the strategy.

Lidl introduced a new brand identity, which we seamlessly integrated into the report design. Warm people photography and a vibrant colour palette make the report feel authentic and energising. Custom infographics and iconography help convey the story and break down the numbers clearly.

The outcome was the Beyond the Basket report – a flagship piece of sustainability communication that harnesses the power of data visualisation. Beyond reflecting Lidl’s sustainability commitments, the report also serves as a platform to activate the next phase of their strategy, showcasing the company’s personality and ambition.