Faria Education Group
Shaping the future of EdTech
Faria Education Group (Faria), a global leader in EdTech solutions was entering a defining new chapter. Backed by private equity investment, it had ambitions to grow further into new regions and reach new types of customers. However, Faria’s brand was standing in the way of growth. Without clear and compelling positioning, it lacked the unifying story needed to connect its suite of products and inspire its global audiences.
We positioned Faria as an innovative leader in a growing, evolving category. Centred on the idea 'Relentless pursuit of better', the brand story shows how the business uses leading technology to improve collaboration, communication, and learner outcomes.
Faria believes it can transform education for the better. To bring this to life, we developed a new visual identity - including a logo reflecting continuous movement and innovation - and a website designed to engage global audiences and fuel growth.
Faria now presents as a bold leader with a unifying brand narrative and architecture that consolidates products under one brand. Its striking, vibrant visual identity signals confidence and leadership, driving consistency across the globe and within each region.
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