

Key process initiatives included:
Working closely with the implementation partner and PwC to ensure a smooth transition.
Setting a clear timetable to enable a phased design implementation to have the least impact on the client editors.
Regular check-ins throughout the process, allowing us to proactively plan for deadlines and dedicating resource.
Creatively, with the brand value of JD Sports’ portfolio being central to its investment case and strategy, we made the most of its exciting retail imagery to reflect the vibrant personality of JD Sports’ consumer brand, as well as showcasing the breadth of its high-street brand portfolio, which includes Size?, Go Outdoors and Millets. Bold typography and messaging combined with the imagery in an eye-catching way to create real visual impact.





