Hubexo

Developing a distinct new brand to drive global growth

After private equity investment, Byggfakta needed a brand with global appeal to support its growth ambitions. We renamed the Group as Hubexo, and created a dynamic new visual identity and website that reflected its position as a leader in construction tech.

Initially focused on visual branding, it became clear the company needed a new name and website to convey organisational changes simply and engagingly. In just five days, we developed Hubexo, reflecting the company’s role as the nexus where data, insights and people converge. To differentiate the brand in a crowded market, we created a framework elevating its values and personality.

The slogan ‘Construction Connected’ highlights its mission to bridge industries with technology. The visual identity - including a logomark inspired by five market ‘atoms’, playful graphics, bold colours, modern typeface, and distinctive iconography - positions Hubexo as an innovative, global leader.

The new website incorporates the visual identity and messaging, with a modular, scalable design that can grow with the business. The rebrand unifies 26 companies, 33 offices and 2,500 employees across 20+ countries under a single, cohesive vision.