Focusrite

Creating a joined-up, multi-channel comms suite

One of the key challenges for any company is presenting a consistent story across multiple channels. Focusrite, a leader in global audio technology, asked us to revitalise its communications suite – refreshing its brand, creating a new corporate website, and redesigning its corporate reports.

After transformational growth via acquisition, Focusrite needed a more modern Group identity to reflect its innovation story. With portfolio brands spanning content creation and audio reproduction, the core brand had to unify its sub-brand family, engage investors and highlight its track record and ESG credentials.

A strategic workshop helped us refine a brand story, creating a clearer, more emotive narrative. Peer analysis and portfolio assessment informed a design system that elevated the group brand while differentiating it from the largest sub-brand. The toolkit includes a bold typeface, vibrant colour palette, graphic textures, imagery and tone of voice guidance, to ensure consistent, creative application.

The new website built on this foundation. Analytics informed structure and navigation improvements, with optimised landing pages, an elevated ESG story and dynamic visuals, delivering a modern, engaging digital experience that connects with all audiences.

Play