IIGCC

Creating a confident, purpose-led climate organisation

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We brought IIGCC’s strategic vision to life with a vibrant new identity, intuitive storytelling to reshape member and stakeholder relationships, and a refreshed corporate website.

With a growing number of different stakeholder groups at different stages of their climate journey, and with an expanding remit, IIGCC’s core story had become overcomplicated, confusing and diluted.

Our brand refresh reconnected the core story of who IIGCC was and its ambitions for the future. We cut through the complexity with a simple, powerful narrative that gave them back their voice and confidence.

We created a new website as the first public-facing expression of their new brand. By seamlessly integrating numerous projects and teams, we were able to work to a tight deadline and create a place where IIGCC can now hero their new brand story and bold visual identity. The site proudly shares its story, telling the world about the positive impact it creates by bringing the investment community together.

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“We’re a very complicated organisation. Luminous have done a really good job at helping us break down some of that complexity and complication. They’ve done better than any other agency I’ve worked with in this space.”

Kat Sutton, Director of Communications, IIGCC

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