How brands in workspace and facilities management need to evolve

The UK’s workspace and facilities management industry is going through significant change.

Businesses are increasingly turning to technology solutions, including AI, and data to enhance their facilities management. They are also focused on designing a human-centred workplace experience to create a competitive advantage for talent attraction and retention. And with sustainability high on the agenda, companies are looking to optimise their spaces to reduce their carbon footprint.

Private equity investment is also reshaping the landscape. In 2024, 54% of deals in the sector were backed by private equity, up from 36% in 2022. Investors are starting to see the significant potential in this fragmented market.

These shifts are not only redefining how spaces are managed, but also how brands need to evolve to remain relevant.

Facilities managers play an integral role in supporting an organisation’s goals, such as attracting and retaining talent, and implementing decarbonisation plans. A new type of leader is emerging – one that is digitally fluent, forward-thinking and understands the power of facilities management in achieving business success.

“Workspace and facilities management companies must rethink how to remain relevant and capture the attention of customers. To do so, they will need to re-evaluate their brand and communication.”