A new chapter for Luminous

Justin Boucher

Managing Director

When Luminous was founded back in 2002, our mission was clear – to be the most creative agency in corporate communications and reporting. Creativity was our heartbeat then, and it still is today.

But over time, we’ve evolved. Our clients’ worlds have become more complex, their challenges more multifaceted, and the impact of their decisions more visible. In response, we’ve evolved into a broader strategic advisory and creative studio, designed to help organisations cut through complexity, stand out, and make a lasting impact.

We’re proud to unveil our new identity – one that reflects who we’ve become and where we’re heading next.

“Rebranding Luminous has been about rediscovering who we are and where we can make the biggest difference for our clients. It’s a reflection of the expertise, creativity, and care that define our team.”

Justin Boucher, Managing Director, Luminous

The journey to this point hasn’t been quick or easy. We wanted to treat our own rebrand with the same curiosity and rigour we give our clients, asking the big questions about who we are, what we stand for, and what makes us different. It’s been thoughtful, sometimes messy, and deeply rewarding – exactly the kind of process we guide our clients through every day.

Our proposition

We’re living in a world that doesn’t stop moving. Strategies shift, expectations rise, and markets evolve overnight. Our clients face the challenge of doing more, saying more, and proving more — all at once.

Our new proposition ‘Defining what matters. Creating what counts.’ captures how we’re partnering with clients to meet these challenges.

By defining what matters, we help business focus on what sets them apart, where they can lead, and how they can influence action.

And by creating what counts, we bring that focus to life through smart strategy and standout creative that sparks impact.

This thinking guides everything we do, across reporting, sustainability, brand, and digital. Whether we’re:

Delivering corporate and B2B brand transformations that unlock growth
Crafting reports that not only meet changing regulations but deliver value and shift perceptions
Or helping businesses define and shape their sustainability strategy and communications

…it all comes back to one thing: helping clients spark real impact, where it counts.

A refreshed visual identity

Our new visual identity builds on our heritage while looking firmly ahead.

The Luminous yellow remains untouchable; it’s our spark, representing the energy and optimism we bring to every challenge. Our new brand graphics, made up of ‘impact sparks’, represent the collective expertise and the meaning of our work. And our new logo, our most radical change, introduces a bold new typeface and takes direct inspiration from those sparks.

We’re excited about what’s ahead. New leadership, fresh perspectives and a refreshed offering mean we’re ready for a new chapter of growth and impactful work.