Sheila Morrison / 18.01.21B2B Brightest Brands: an industry-first study
We are delighted to launch the only brand index that is solely focused on business-to-business brands. Find out more by downloading our key findings report.
Jon Towell / 14.01.21Brand purpose – a reason for being
Although brand purpose might seem like a relatively recent trend, it’s been on the agenda for many years. In the 1960s David W Packard, the founder of Hewlett-Packard, said: “Purpose should not be confused with specific goals...
justin boucher / 06.07.20Phase 2: #LifeAfterLockdown Webinar Series
Following the excellent response to the first of our #LifeAfterLockdown webinars, we are delighted to launch the next two events...
- justin boucher / 28.04.20
#LifeAfterLockdown Webinar Series
Our #LifeAfterLockdown webinar series will look beyond the current crisis management to the future, bringing together industry...
Nada Zbirek / 05.03.20Triple brand success at the Transform awards
For the 11th year running, the Transform Awards Europe 2020 recognise best practice in corporate, product and global brand development...
Nada Zbirek / 13.02.20What does Aretha Franklin bring to the world of corporate comms?
We had the pleasure of sponsoring the annual Corporate Communications conference earlier this month, which played host to an impressive...
Sheila Morrison / 04.02.20#illumination event: Have you got your brand building blocks right?
**Please note that this event is now postponed** Brands – we all know the good ones, or the ones we prefer. We know some...
Nada Zbirek / 20.01.20Our top 20 trends in 2020
2010. The world was still suffering from the 2008 financial crisis, another crisis – namely, the European debt crisis - dominated...
Jon Towell / 20.12.19Informa, BCO and Petredec brands make Transform Awards shortlist
We are delighted that the three brand projects we entered have all been shortlisted in the Transform Awards 2020. Our event...
Julie Sim / 31.10.19#illumination event: Company purpose in the FTSE: a glass half full?
On 17 October, Luminous hosted the third of its 2019 #illumination events. The well-attended breakfast session focused on company...
- Sheila Morrison / 29.10.19
Brand matters: The building blocks of brand...
Brands – we all know the good ones, or the ones we prefer. We know some of the less good ones, too. But between the highest...
Julie Sim / 12.06.19Closing the 'authenticity gap'
Trust, or rather, the lack of trust, in businesses and what they claim to stand for is a prominent and recurring characteristic...
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