2010. The world was still suffering from the 2008 financial crisis, another crisis – namely, the European debt crisis - dominated the headlines and an earthquake devastated Haiti. On a lighter note, the avocado had not yet reached the peak of its popularity and (the now disbanded) One Direction was formed. In the world of corporate communications, marketing budgets were squeezed, the HTML online annual report reigned supreme, sustainability was still focused on community initiatives and the concept of responsive web design had just been introduced.
Roll on ten years and the world has changed radically: Trump, Johnson, Brexit and now Megxit. But what lies in store for corporate reporting, sustainability, brand, digital and design? We summarise our 20 trend predictions for 2020, with purpose, technology and stakeholders emerging as strong themes for the year ahead.