#illumination event: Have you got your brand building blocks right?
**Please note that this event is now postponed**
Brands – we all know the good ones, or the ones we prefer. We know some of the less good ones, too. But between the highest and lowest points in the brand stratosphere lie a whole range of businesses with, well, what? How do we describe them? By their products? By their logo? By how their staff speak to you? Each of these questions addresses an element of brand, a building block of a greater whole.