Consistent connection

Today’s investors adopt a multi-channel approach when connecting with companies, with corporate websites and social media being referenced frequently alongside traditional ‘one-off’ investor relations communications such as printed annual reports and investor presentations.

Across any corporate communications suite it is critical to outline how your business delivers value, with a clear leadership vision driving long-term strategy, and provide context around financial performance in order to present you as an attractive proposition to your key influencers.

The increased focus on digital channels inspired YouGov to refresh its online presence in order to ensure it conveyed a clear and consistent corporate story and investment proposition on screen and in print.

At the 2019 AIM Awards, YouGov was voted AIM Growth Business of the Year, and the new company website needed to reposition YouGov as an innovative and pioneering data and technology organisation.

As the first major piece of communication for corporate audiences of the new YouGov corporate brand, the company website also had to bring to life YouGov’s new 2019–23 strategy and – against the backdrop of MiFID II – communicate its investment case effectively.

There was a clear opportunity for YouGov to better engage with its stakeholders and to achieve prominence among its peer group.

The key strategic challenge for the printed report was to enhance the perception of YouGov among key audiences, both nationally and globally. The narrative needed to combine corporate social responsibility (CSR), sustainability and performance information into one streamlined document.

The creative treatment needed to convey the Group’s core values of ‘fast, fearless and innovative’. To reflect a data-driven business, we adopted a distinctive infographic styling to make the content vibrant and engaging. We evolved the brand’s illustration style to bring the key stories of the year to life and highlight strategy in action.