Managing multiple brand channels
U+I isn’t the same as other property companies. They have earned a reputation for creative vision. In short, they stand out. So their brand and the way they communicate it needs to stand out too. So, a traditional brand guidelines PDF was never an option.
With brand comms ranging across digital, social, print and moving image, the Brand Hub microsite helps them manage multiple channels in an innovative way.
Users can explore the roots of the brand and also find the practical tools they need to implement it. The portal acts as a resource to inspire creativity and make great work.
They are a playing field to create and have fun on, rather than handcuffs to be bound by.
To make application easy, there are several handy resources such as photography and tone of voice guidelines and downloadable logos, icons, fonts and templates.