Next level reporting
Telford Homes exemplifies an unwavering commitment to sustainability, and its 2023 Sustainability Report is a resounding testament to the company’s relentless pursuit of net zero.
The client was ambitious to push forward its Sustainability Report from previous years with a brief of ‘How can we take it to the next level?’
For this year’s report, we aimed to communicate Telford Homes’ most critical concerns to its stakeholders but also highlight progress and future steps in the company’s materiality and 2030 journey. We showcased the initiatives implemented following the materiality assessment, acknowledging the remaining challenges with transparency and unwavering engagement.
Strategically, the key challenge was how to communicate Telford Homes’ progress in implementing its sustainability strategy, Building Living Legacy (BLL), with a particular focus on innovation and communicating digestible, technical knowledge to its stakeholders.
We also leveraged video storytelling to emphasise leadership support for sustainability and engage readers on a more personal level.By incorporating interactivity into the report, we were able to enhance the user experience, improve engagement and retention, and provide information tailored to different reader interests and knowledge levels.
Our solution involved a digital-first approach, refreshing the content and structure and utilising interactive features and animations to bring the story to life. We continued the distinctive illustrative style from the 2022 report to make the user experience visually striking.
The narrative framework catered for all stakeholders and made the most of the digital medium. An interactive map outlines how Telford Homes will achieve net zero carbon by 2030 in a simple but impactful way, while the ‘Our Detailed 2023 Journey’ section provides technical insight for those who want to delve deeper into the company’s net zero strategy and activities.