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Severn Trent

Creating an effective first SR

Severn Trent Water has a long-standing commitment to sustainability and asked Luminous to develop a Sustainability Report (SR) that enabled it to better address environmental, social and governance (ESG) investor queries and tell a persuasive performance story in this area.

The challenge was to effectively tell the story of its planned £1.2 billion investment in sustainability over the 2020–25 regulatory period and highlight strategy, challenges, achievements and performance metrics.

Being a first standalone SR, Luminous was essentially starting from scratch and providing insight generation, strategic advice, writing and design. The process included interviewing the executive team to gain a deep understanding of context, challenges and business strategy. Our strategists helped to hone a clear narrative, focusing on the company’s commitment to the region and its unique ability to deliver for the environment and society.

We aligned performance with the Global Reporting Initiative (GRI) framework and UN Sustainable Development Goals (SDGs), and supported the team with advice on its maiden disclosure against the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD).

Alan Hines, Managing Partner

Creating a maiden Sustainability Report enabled us to utilise our integrated skill-set, by combining our strategic, copywriting and creative expertise to help the client develop a publication they could be proud of.

Have a similar challenge? Get in touch.


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