Selling potential

During a challenging time in the hospitality sector, PPHE needed its corporate reporting suite to instil confidence that its actions through the COVID-19 pandemic have put it in a strong position for a road to recovery.

The Annual Report featured key spreads that highlighted specific strategies taken in response to the pandemic. These included presenting a timeline on how PPHE navigated through the pandemic over the year and how it has continued to develop its pipeline, focusing on property construction and property repositioning. A ‘Reassuring Moments’ spread explained the key initiatives implemented to make PPHE’s hotels safe for when they can welcome guests again, while the ‘Road to Recovery’ spread outlined anticipated future phases and actions.

The key content, creative style and graphic assets of the report were optimised consistently across the entire corporate reporting suite, which included an online edition of the report, presentation decks tailored for both existing and new investors, and its corporate website.