Setting out a new positioning
Our first report for Petrofac focused on reflected its clear vision, sense of purpose and differentiation through enhanced storytelling.
A bold pull-out case study section presented stories from around the business that showcased how engineering expertise, expertly delivered, is at the heart of everything it does.
Best-practice led narrative supported Petrofac’s new vision ‘to be the preferred services partner to the energy industry’, outlining a clear commitment to cost-competitiveness and best-in-class delivery.
It also shifted the positioning of the business wider than oil and gas, to energy more broadly, taking into account the growing proportion of business coming from renewables.