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New positioning

Our first report for Petrofac focused on reflected its clear vision, sense of purpose and differentiation through enhanced storytelling.

A bold pull-out case study section presented stories from around the business that showcased how engineering expertise, expertly delivered, is at the heart of everything it does.

Best-practice led narrative supported Petrofac’s new vision ‘to be the preferred services partner to the energy industry’, outlining a clear commitment to cost-competitiveness and best-in-class delivery.

It also shifted the positioning of the business wider than oil and gas, to energy more broadly, taking into account the growing proportion of business coming from renewables.

Jasper Manchipp, Design Director

The design adopted an editorial style, with crafted creative layouts combined with eye-catching infrastructure imagery, capturing the enormous scale of projects across the global portfolio.

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