Presenting a story of value creation and ambition

PPHE Hotel Group

A PwC analysis of reporting trends concluded that ‘reports have coalesced into something that look increasingly similar, with most companies reporting in their comfort zone and lacking the individuality to set them apart.’ 

At Luminous, we embrace the opportunity to make reports stand out as much as possible, and the PPHE Hotel Group annual report is a good example of distinctive design and narrative. It epitomises the company’s exciting brand experience and unique approach, capturing an inspiring culture of innovation and creativity.

And there is substance beneath the show. The report meets its best practice and communication targets, providing a holistic overview of the business, its performance and future direction. It clearly presents how the business offers tremendous opportunities for developers, partners, employees and shareholders.

Robert Henke, Vice President Marketing & Branding, PPHE Hotel Group believes the report works particularly well as a positioning piece, “the report really helped us in further strengthening the position of PPHE Hotel Group as a successful and highly dynamic hospitality company, with a unique business model which entails developing, owning and managing hotels.”

The report was supported by a summary online edition and investor presentation.

Awards for PPHE
Best Report, Property Marketing Awards
Best Annual Report, CorpComms Awards (Shortlisted)

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