• Brand & Culture
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  • Video

Octapharma

Taking content further

A corporate story told consistently across channels instils the cofidence required to build trust. Our multi-disciplinary offering enables us to generate insight and understand the businesses we work with better. A key benefit of this is our ability to ensure any investment in content goes further.

Creating a content eco-system that optimises narrative and visual assets across a range of stakeholder communications is at the heart of our partnership with Octapharma, the world’s largest privately-owned manufacturer of human proteins.

Few businesses can capture the profound effect that they have on society as Octapharma can, so we utilised the power of storytelling across multiple channels to engage with both external and internal audiences.

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A series of films, featuring patients, donors and employees, highlighted how Octapharma delivers life-changing medicines. Filmed across 16 locations, the stories combined to present a global team working together to deliver Octapharma’s vision ‘to provide new health solutions to advance human life’. The video series was complemented by a 24 hours in Octapharma’ film and a video about the filmmaker’s journey.

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The content and assets were then optimised across a range of stakeholder communications, including corporate reports, brand communications and employee engagement. They were emailed to employees and appeared on screens across global locations, housed on a microsite as well as on Octapharma’s YouTube channel.

Awards

Best Content Targeted to the Internal Audience, Corporate Content Awards

Best Annual Report, Unlisted Organisation, CorpComms Awards

Best Online Report, Digital Impact Awards

Best Online Report, LACP Vision Awards

Best Digital Communication Internal Channel, FEIEA Grand Prix Awards

Best Report, International, Corporate & Financial Awards

Rachel Wells, Account Director

The content eco-system helped us convey coherent and consistent messaging to internal and external audiences, effectively delivering a ‘OneOctapharma’ stakeholder comms strategy.

Have a similar challenge? Get in touch.

justin.boucher@luminous.co.uk

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