Transforming sector reputation

In the world of gambling, reputation can be a high-risk game.

Kindred’s Sustainability Report highlights its sustainability strategy into action, its work as a best-in-class operator and how it adopts sustainability to drive a standout sector reputation.

To help inform its sustainability strategy, extensive research and interviews were carried out with internal and external audiences. The findings then informed the business’s five strategic priorities: Responsible gambling, Maintaining integrity, Running a compliant business, Being Kindred and Contributing to our communities.

These priorities are brought to life in the report through strong branding and splash pages, which highlight key statistics and information related to each priority.

Adhering to the Global Reporting Initiative Standards, the Sustainability Report aligns with the Annual Report, creating an integrated suite of reporting communications.