As a leading provider to fund, corporate and private financial services, JTC is a highly predictable and resilient business, so the challenge for its second Annual Report was to convey its confidence in its ability to continue to deliver against its targets despite the challenges presented by the COVID-19 pandemic.
A content framework was developed that showcased the key factors that JTC believed would help it to successfully trade through this period, presenting a highly experienced management team; a track record of revenue and profit growth; and a well-invested and scalable global platform. The report outlined how the company is well diversified across clients, services and geographies; enjoys highly visible and recurring revenues; and delivers strong cash conversion underpinned by a robust balance sheet.
The bold creative treatment evolved the distinctive brand experience launched in JTC’s maiden Annual Report. This was carried through to an online report that sat within the company’s corporate website.
Best Annual Report, Listed Organisation, CorpComms Awards