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Purposeful culture

In business, if you are not growing, you are at best standing still or at worst losing ground. We believe that is as true of company culture as it is of financial performance. At a point when delivering social value as well as profit is at the top of the corporate and regulatory agenda, Informa has drilled down and defined what that really means for the business.

How Informa grows and develops its culture is vitally important to the company. It is 100% a people business, with over 11,000 colleagues world-wide, so embedding the right culture and living by its values is critical.

Rather than treat s.172 as a box-ticking exercise, Informa wanted to place the spirit of the new regulation at the very heart of its Annual Report. A new section, entitled ‘The Heart of Informa’, featured strategic narrative and disclosures which reflected Informa’s commitment to and enthusiasm for the development of a strong and effective corporate culture.

‘What unites us: The Informa Constitution’ codified Informa’s purpose and culture; ‘We’re Informa’ addressed its employee engagement framework; ‘Championing the specialist: Customer success’, ‘Success is a Partnership: Working with our business partners’ and ‘Sustainable growth: Shareholder success’ presented a holistic view of stakeholder engagement; while ‘FasterForward’ provided a comprehensive review of a new sustainability programme. Finally, ‘The Heart of Informa’ reference guide linked the section contents back to the regulatory framework.

Beyond this, our strategic team helped evolve the divisional reporting, business model, risk reporting and governance sections. Creatively, the report presented the new Informa brand to the corporate audience for the first time while continuing the illustrative style of the corporate reporting suite.


Best Annual Report, FTSE 100, CorpComms Awards

Laura Caughey, Design Director

It’s always exciting to work with a client who wants to do things differently. Going beyond boilerplate might make things more challenging, but ultimately far more rewarding.

Have a similar challenge? Get in touch.


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