For Informa’s second in-depth Sustainability Report, the business was keen to reflect its increasing focus on sustainability by pushing the report further to create a more robust account.
In addition, recent research had revealed that employees were not aware of Informa’s sustainability strategy, so another objective was to use it as an internal communications tool to impart greater internal understanding.
As the Sustainability Report formed a suite of communications with the Annual Report, its design follows that of the Annual Report, using illustration and infographics to explain Informa’s business and highlight key information.
We worked closely with Informa to develop case studies to help bring to life Informa’s sustainability activities and achievements. Informa partnered with a copywriter to write content that was appropriate, clear and compelling. This year, the Sustainability Report was sent for the first time with the Annual Report. It was also circulated internally to employees.
Informa’s Head of Sustainability shared that the Sustainability Report had been very well received and that there was now greater awareness of Informa’s sustainability strategy.
Gold Award, CSR/Sustainability, IADA Awards
Best Sustainability Report, Galaxy Awards (Silver)