HSBC / WWF
Celebrating the success of global initiatives
Two thirds of the world’s population live in regions of severe water scarcity. Right now, 650 million people lack access to safe water and 2.3 billion people do not have a decent toilet. By 2050, it is estimated that 90 per cent of all population growth will take place in regions where there is currently no sustainable access to water, and the world’s top 10 river basins by population are expected to produce a quarter of all global gross domestic product (GDP).
The HSBC Water Programme is a partnership between Earthwatch, WaterAid and WWF, and over 50 other NGOs. Via our long-standing relationship with WWF, we were asked to produce a coffee table book that highlights the amazing work the programme has undertaken in the fields of water provision, protection, education and scientific research over the last five years.
This book is printed on Munken Design Natural White paper from the Munkedals paper mill. Unlike many mills around the globe, which use 10m3 of water per tonne of paper, Munkedals uses just 3.9m3 for the same return. Also, 75–80% of the water used is flowed back into the rivers after purification.
The cover art was commissioned by acrylic artist Emma Lindström, The image is the result of a long and ongoing experiment with different techniques and learning through mistakes. emmalindstrom.com