The Hollywood Bowl Group is the UK’s largest ten-pin bowling operator, with a portfolio of 57 bowling centres operating across the UK under the ‘Hollywood Bowl’, ‘AMF’ and ‘Bowlplex’ brands.
We have been working on enhancing the company’s corporate story since its IPO in 2016.
Our strategy team worked closely with the client to present a clearer investment proposition that truly embodies the spirit of what Hollywood Bowl does.
The design conveys the brand’s vibrant personality and celebrates the excitement of the world it encompasses. We art directed the photography to develop a bank of imagery that could be used both in the corporate reporting suite and across other corporate communications.