Shaping the future of EdTech with a bold rebrand

Faria Education Group (Faria), a global leader in EdTech solutions for K-12 schools, was entering a defining new chapter. Backed by investment from private equity firm TA Associates, it had ambitions to grow further into new regions and reach new types of customers. However, Faria’s brand was standing in the way of growth. Without clear and compelling positioning, it lacked the unifying story needed to connect its suite of products and inspire its global audiences.

We positioned Faria as an innovative leader in a growing and ever-evolving category. Centred around the core idea Relentless pursuit of better, the brand story demonstrates how the business uses leading technology to deliver better collaboration, communication and learner outcomes.

Faria Education Group has a fundamental belief that it can transform education for the better. To bring the strategy to life, we developed a new visual identity, including a new logo reflecting continuous movement and innovation and a website designed to engage global audiences and fuel growth.

Today, Faria presents as a bold leader with a unifying, confident brand narrative and architecture that consolidates products under one brand. Its striking, vibrant visual identity signals confidence and leadership, driving greater consistency across the globe and within each region.