Driving digital engagement post IPO
When creating a newly listed company’s first corporate website post IPO, presenting a distinctive brand experience is critical. This applies even more when taking a recognised consumer brand into the corporate world.
Victorian Plumbing is the UK’s largest digital-led retailer of bathroom products, so as well as articulating a clear investment case and presenting a sophisticated, grown-up business, the site also needed to retain the personality of a consumer brand.
To establish the right content framework, our strategy team undertook a content mapping exercise from the IPO prospectus and developed a logical and coherent sitemap.
To future-proof the site, we created a flexible and modular CMS solution, so the in-house team can manage and evolve the website on an ongoing basis.