Investing in the experience
After a major acquisition in the US, Cineworld has become the second largest cinema group in the world, and its 2019 Annual Report highlighted how the year was one of real achievement.
Bold pull-out spreads showcased how the company has continued to enhance its estate, consolidate its customer offering and implement its refurbishment plan.
Cineworld can’t control the films, so it focuses on the value it can add to the customer experience. The narrative set out a story of growth and evolution, highlighting how the company provides a superior entertainment experience and delivers on its vision of being ‘The Best Place to Watch a Movie’.
With screen experience being at the heart of everything Cineworld does, we developed a highly engaging digital annual review, enabling online users to access the key financial and performance information as quickly as possible.