Influencing the influencers

In the current economic and political climate, the role of a communications team involved in international development is a challenging one.

With a key audience consisting of parliamentarians, press, think-tanks and policy-makers, the presentation of clear, credible information and persuasive narrative is vital to gain the advocacy of key opinion-formers.

Our Annual Review for CDC, the UK’s development finance institution, tells a concise story of ambition and impact. It explains CDC’s mission to support the building of businesses throughout Africa and South Asia, to create jobs and make a lasting difference to people’s lives in some of the world’s poorest places.

The highly graphic design treatment, reflecting the new brand style created by Luminous, integrates case study imagery with bold infographics to evidence both development impact and financial return.

CDC brand project