Integrating sustainable thinking
Investors are increasingly focused on environmental, social and governance (ESG) issues given the amplified global awareness of the importance of these matters. So, setting out a clear ESG story highlighting positive management of the risks and opportunities sustainability issues present is vital to businesses such as soft drinks manufacturer Britvic.
Britvic continues to drive forward its ‘A Healthier Everyday’ sustainability strategy, integrating it fully throughout its Annual Report and effectively demonstrating activities in ESG areas and illustrating how these link to long-term value creation.
The report presents a framework that identifies and prioritises the sustainability issues most important to Britvic and the targets and strategies adopted to manage risk and maximise value creation across three pillars, Healthier People, Healthier Communities and Healthier Planet.
The sustainable business review that forms part of the report is also available online in a dedicated microsite. Content is widely leveraged in communications throughout the year, used during investor roadshows and across social media. It is also re-purposed extensively to engage employees, particularly on Yammer, utilised for internal networking.
Beyond pure ESG, the report is central in conveying Britvic’s investment case to investors and analysts. This is of heightened importance given MiFID II is now in effect and these groups are increasingly time poor. Alongside developing a best-practice content plan, our strategic team helped craft the key themes of innovation and transformation. We refined the market drivers, business model and corporate governance, and further embedded sustainability considerations throughout the narrative. The introduction of a concise investment proposition effectively conveyed the drivers that promote long-term value and reinforced Britvic’s commitment to the health agenda.
Awards for Britvic
Winner: Best Annual Report (mid-cap), IR Magazine Awards 2019
Winner: Best Sustainability, PLC Awards 2019
Winner: Best Annual Report, FTSE 250, CorpComms Awards 2018
Shortlisted: Best Annual Report, FTSE 250, IR Society Best Practice 2019
Shortlisted: Integrated Report of the Year, Responsible Business Awards 2018
Shortlisted: Most Effective Integration of ESG, IR Society Best Practice Awards 2018