How do we present purpose?

Britvic

We’ve really enjoyed getting under the skin of soft drinks industry leader Britvic.

This year’s story focused on bringing the theme, ‘Making life’s everyday moments more enjoyable’, to life, telling a story of how this core purpose is fulfilled through a broad portfolio of brands, including icons such as Robinsons, Fruit Shoot and Purdey’s.

Following an initial content audit of the previous year’s report, our strategic team helped refine the business model, strategy, corporate governance and risk sections.

‘Delivering sustainable growth’ is the core message to communicate in this year’s annual report, which underpins Britvic’s ‘A Healthier Everyday’ programme. Launched in the report, the programme is a key focus of the Sustainable Business Review – integrated for the first time in the annual report – and was subsequently rolled out internally.

The creative concept was extended through presentations and industry reports to ensure that related IR communications were aligned with this year’s reporting brand.

 

 

 

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