Branding Copenhagen

When you are asked to design something for the British Council of Offices, you expect it to come under the scrutiny of people with an eye for detail. And when what you’re designing is for the BCO annual conference, there are going to be many expert eyes to satisfy.

For its 2019 conference venue, the BCO chose Copenhagen, a city in which Danish architecture is enjoying a particularly golden age and which satisfied the BCO’s criteria for diversity, innovation and excellence in the built environment.

The BCO is Britain’s leading forum for the discussion and debate of issues affecting the office sector and, taking place in a different city each year, its conference provides an extensive programme of thought-provoking workshops and office tours for the delegates.

Our task was to create an identity and distinctive, dynamic and clean brand experience that aligned with the conference themes and promoted Copenhagen as a place to visit. All elements of the brand suite needed to work across all media.

Aided by our choice of a condensed sans serif font, we made the ‘o’ of the Copenhagen logotype act as a window through which we could spotlight guest speakers and other points of interest. The colour palette used was inspired by that of the Danish currency, though we boosted the vibrancy in line with the contemporary look of our overall design.

We experimented with one or two iterations of the look of everything, but quickly settled on the design we thought would do the BCO, its conference and delegates justice.

Currently shortlisted for Best Use of Typography, Transform Awards 2020