Redefining ultra luxury
We partnered with luxury British brand Aston Martin Lagonda to refresh and overhaul the existing annual and sustainability reports and bring to life their new vision, to deliver stakeholder value as an ultra-luxury British Performance Brand.
Aston Martin Lagonda designs, creates and exports ultra-luxury cars sold in 55 countries around the world. 2020 saw a change in the executive team, significant investment and a return to Formula One, ultimately increasing brand desirability and relevance.
Aston Martin has undergone a massive transformation over the last two years that has firmly positioned the business between ultra-luxury and high performance crosshairs. A key objective of the annual report was to demonstrate Aston Martin’s clear strategy focus on community, sustainability, inclusion and partnerships and position the brand in the market as ‘ultra luxury’.
After a landmark year, the report was a roadmap to communicate the long-term value of the business, highlight record growth post-pandemic and redefine the luxury market to growing international markets.
The best annual reports are those that want to tell a story. We worked with the team to enhance key content areas, messaging and format along with a refreshed aesthetic to capture the new iconic and sophisticated brand.
To showcase Astons Martin’s position as an ultra-luxury automotive brand we developed a distinctive visual style focused on key areas of the business. By using impactful imagery alongside strong messaging we evolved both reports to support Aston Martin’s future ambitions.
We created a new suite of imagery with the photographer Ossi Piispanen to put a spotlight on the employees as well as using imagery that best shown the innovative future Aston Martin are moving toward.
Annual Report can be found here: astonmartinlagonda.com/annualreport